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Freelance Pro Make-up Artist based in Bucharest, Romania. Available for fashion, media, film and television, print and private clients.


I am a visually creative and forward thinking personality, trained as an architect, graphic designer and MUA, that loves to work with people with whom I can develop daring concepts and ideas. Always open for new collaborations, I like to bring fresh energy to every project I get involved in and I always make sure to deliver what my clients are looking for in the best possible way.


For more info or bookings contact me here (e-mail) ioana@covali.ro and here (phone) (+40) 723 323 026. If you like my blog you'll surely love my facebook page too: www.facebook.com/ioanacovalimakeup

Event make-up for stunning Carmen who dared to wear a bold red lip. To make sure it will stay in place all night long I contured the lips with a nude lip liner pencil from MUFE (shade no. 51), then applied a orange red shade from Make-up Studio (for a touch of hydration) and on top of that a coat of Aqua Rouge in shade no. 8. For touch-ups I supplied Carmen with an Aqua Lip Pencil in shade no. 08C Red. 
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Machiaj de eveniment pentru Carmen, care a îndrăznit să poarte un ruj roşu intens. Pentru a mă asigura ca va arăta impecabil întreaga noapte am folosit un creion de buze de la MUFE (nuanţa 51), apoi am aplicat un strat de ruj roşu portocaliu de la Make-up Studio (nuanţa 23 din paleta All Round 1, pentru puţină hidratare), după care am fixat totul cu Aqua Rouge de la MUFE în nuanţa 8. Pentru retuşuri i-am dat lui Carmen un creion de buze Aqua Lip, tot de la MUFE, în nuanţa 08C Red.Links for the products used on the lips/ Link-uri pentru produsele folosite pentru buze:http://goo.gl/zbO24Ghttp://goo.gl/58eNvnhttp://goo.gl/mOR5nihttp://goo.gl/EpoLUh

Event make-up for stunning Carmen who dared to wear a bold red lip. To make sure it will stay in place all night long I contured the lips with a nude lip liner pencil from MUFE (shade no. 51), then applied a orange red shade from Make-up Studio (for a touch of hydration) and on top of that a coat of Aqua Rouge in shade no. 8. For touch-ups I supplied Carmen with an Aqua Lip Pencil in shade no. 08C Red. 

Machiaj de eveniment pentru Carmen, care a îndrăznit să poarte un ruj roşu intens. Pentru a mă asigura ca va arăta impecabil întreaga noapte am folosit un creion de buze de la MUFE (nuanţa 51), apoi am aplicat un strat de ruj roşu portocaliu de la Make-up Studio (nuanţa 23 din paleta All Round 1, pentru puţină hidratare), după care am fixat totul cu Aqua Rouge de la MUFE în nuanţa 8. Pentru retuşuri i-am dat lui Carmen un creion de buze Aqua Lip, tot de la MUFE, în nuanţa 08C Red.

Links for the products used on the lips/
Link-uri pentru produsele folosite pentru buze:
http://goo.gl/zbO24G
http://goo.gl/58eNvn
http://goo.gl/mOR5ni
http://goo.gl/EpoLUh

— 1 week ago with 2 notes
#event  #makeup  #red lips  #aqua rouge  #mufe  #make-up studio  #bold  #blonde  #glamour  #bright red  #look  #makeup artist  #how to  #tutorial 
Before and after event make-up for Ana, who has the most beautiful green eyes. 

Before and after event make-up for Ana, who has the most beautiful green eyes. 

— 1 week ago with 1 note
#before and after  #b&a  #look  #event  #makeup  #wedding  #bridesmaid  #hooded eyes  #green eyes  #gold  #olive green  #copper  #glamourous 
Bridal make-up in shades of pink for gorgeous Oana

Bridal make-up in shades of pink for gorgeous Oana

— 1 week ago
#bride  #makeup  #event  #dusty pink  #wedding  #look  #bridal  #pink rose  #glowing makeup  #soft makeup 
Before and after event makeup with one of the most lovely people I know - Andra. 

Before and after event makeup with one of the most lovely people I know - Andra. 

— 4 weeks ago with 3 notes
#event  #makeup  #before and after  #look  #wedding  #bridesmaid  #beautiful people 

Makeup for Corina’s wedding (first two photos) and her civil union.

Machiaj pentru nunta Corinei (primele doua fotografii) și pentru cununia civila.

— 4 weeks ago
#wedding  #makeup  #event  #bridal  #bride  #smokey  #classic look  #look 

Before and after the event make-up for Sînziana. She wanted a bold, intense look to match her fierce outfit.

— 1 month ago
#event  #makeup  #bold  #intense  #smokey  #kohl  #eyeliner  #outfit  #look  #party  #wedding  #fierce  #transformation  #before and after  #ioana covali 
Some glitter for that disco fever!Photo by Catalin GeorgescuMakeup and post processing by me (Ioana Covali)Model is dancing queen Ada

Some glitter for that disco fever!

Photo by Catalin Georgescu
Makeup and post processing by me (Ioana Covali)
Model is dancing queen Ada

— 1 month ago
#beauty  #personal  #project  #disco  #fever  #eighties  #glitter  #makeup  #catalin georgescu  #ioana covali  #ada morariu  #portrait  #3d  #digital manipulation  #diva  #glamour  #scarlet red  #scarlet  #purple 
Same makeup technique - two different approaches
Within this example i tried to illustrate how various colours and textures can generate completely different looks and moods, while having the same make-up shape as a starting point.
Photo by Catalin GeorgescuMakeup & Hair by me (Ioana Covali)Model is sweet Ada

Same makeup technique - two different approaches

Within this example i tried to illustrate how various colours and textures can generate completely different looks and moods, while having the same make-up shape as a starting point.

Photo by Catalin Georgescu
Makeup & Hair by me (Ioana Covali)
Model is sweet Ada

— 1 month ago with 1 note
#example  #beauty  #technique  #shape  #makeup  #ioana covali  #approach  #catalin georgescu  #look  #mood  #moods  #versus  #study  #colour  #textures  #glossy and mat  #closeup  #makeup artist  #research  #glamour  #night look  #catwalk look  #twenties  #contemporary  #edgy  #feminine  #delicate  #bold  #diptych  #diptyque 
Early autumn feelingsMakeup by me (Ioana Covali)Photo by Catalin GeorgescuModel is my lovely friend Ada
new personal beauty project 

Early autumn feelings

Makeup by me (Ioana Covali)
Photo by Catalin Georgescu
Model is my lovely friend Ada

new personal beauty project 

— 1 month ago
#beauty  #project  #autumn  #trend  #brick red  #brick  #textures  #glossy  #mat  #glow  #red  #makeup  #look  #catwalk  #runway  #contrast  #texture  #geometry  #makeup artist  #ioana covali  #catalin georgescu  #ada morariu  #nude lips  #gold 
80’s Superhero Warpaint (personal project)
Makeup, concept & post processing by me (Ioana Covali)Photographer and model is Cătălin Georgescu (check out his work here and here - he’s tremendously talented)

80’s Superhero Warpaint
(personal project)

Makeup, concept & post processing by me (Ioana Covali)

Photographer and model is Cătălin Georgescu (check out his work here and here - he’s tremendously talented)

— 1 month ago with 1 note
#makeup  #warpaint  #facepainting  #abstract  #geometric  #graphic  #post processing  #portrait  #male makeup  #art  #makeup art  #fine art  #modern art  #eighties  #vivid  #bright  #flash colors  #mufe  #artists on tumblr  #ioana covali  #catalin georgescu  #photography  #complex  #fun 

Editorial for the august 2014 issue of Glamour Romania.

Foto de Alex Galmeanu
Fashion Editor: Oana Vasilache
Makeup: Ioana Covali
Hairstylist: Sorina Vișteanu / Gett’s Artistic Team
Asistent foto: Cristi Bănică

Model: Mădălina / MRA

— 2 months ago with 2 notes
#fashion  #editorial  #glamour  #magazine  #published  #harbour  #minimal  #elegant  #glossy  #model  #alex galmeanu  #oana vasilache  #summer  #2014  #august  #makeup  #makeup artist  #trend  #graphic  #less is more  #edgy  #designer  #architectural  #surreal 
Behind the scenes from the august editorial for Glamour Romania magazine. Beautiful Gabriela (only 14 years old!) with my makeup on. 

Behind the scenes from the august editorial for Glamour Romania magazine. Beautiful Gabriela (only 14 years old!) with my makeup on. 

— 2 months ago with 1 note
#makingof  #summer  #beach  #swimsuit  #editorial  #glamour  #beautiful  #model  #model love  #makeup  #ioana covali  #onemodels  #sixities  #look  #vadu  #vadu pescarilor  #gabriela iordache 

Lovely bride Aida with my make-up on.

Fresh, summer, glowing makeup with rosy cheeks and freckles.

— 2 months ago with 2 notes
#bride  #bridal  #event  #makeup  #rosy  #cheeks  #freckles  #ioana covali  #wedding  #rose  #pink  #glowing  #fresh  #summer  #look