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Freelance Pro Make-up Artist based in Bucharest, Romania. Available for fashion, media, film and television, print and private clients.


I am a visually creative and forward thinking personality, trained as an architect, graphic designer and MUA, that loves to work with people with whom I can develop daring concepts and ideas. Always open for new collaborations, I like to bring fresh energy to every project I get involved in and I always make sure to deliver what my clients are looking for in the best possible way.


For more info or bookings contact me here (e-mail) ioana@covali.ro and here (phone) (+40) 723 323 026. If you like my blog you'll surely love my facebook page too: www.facebook.com/ioanacovalimakeup

Same makeup technique - two different approaches
Within this example i tried to illustrate how various colours and textures can generate completely different looks and moods, while having the same make-up shape as a starting point.
Photo by Catalin GeorgescuMakeup & Hair by me (Ioana Covali)Model is sweet Ada

Same makeup technique - two different approaches

Within this example i tried to illustrate how various colours and textures can generate completely different looks and moods, while having the same make-up shape as a starting point.

Photo by Catalin Georgescu
Makeup & Hair by me (Ioana Covali)
Model is sweet Ada

— 7 hours ago with 1 note
#example  #beauty  #technique  #shape  #makeup  #ioana covali  #approach  #catalin georgescu  #look  #mood  #moods  #versus  #study  #colour  #textures  #glossy and mat  #closeup  #makeup artist  #research  #glamour  #night look  #catwalk look  #twenties  #contemporary  #edgy  #feminine  #delicate  #bold  #diptych  #diptyque 
Early autumn feelingsMakeup by me (Ioana Covali)Photo by Catalin GeorgescuModel is my lovely friend Ada
new personal beauty project 

Early autumn feelings

Makeup by me (Ioana Covali)
Photo by Catalin Georgescu
Model is my lovely friend Ada

new personal beauty project 

— 1 day ago
#beauty  #project  #autumn  #trend  #brick red  #brick  #textures  #glossy  #mat  #glow  #red  #makeup  #look  #catwalk  #runway  #contrast  #texture  #geometry  #makeup artist  #ioana covali  #catalin georgescu  #ada morariu  #nude lips  #gold 
80’s Superhero Warpaint (personal project)
Makeup, concept & post processing by me (Ioana Covali)Photographer and model is Cătălin Georgescu (check out his work here and here - he’s tremendously talented)

80’s Superhero Warpaint
(personal project)

Makeup, concept & post processing by me (Ioana Covali)

Photographer and model is Cătălin Georgescu (check out his work here and here - he’s tremendously talented)

— 6 days ago with 1 note
#makeup  #warpaint  #facepainting  #abstract  #geometric  #graphic  #post processing  #portrait  #male makeup  #art  #makeup art  #fine art  #modern art  #eighties  #vivid  #bright  #flash colors  #mufe  #artists on tumblr  #ioana covali  #catalin georgescu  #photography  #complex  #fun 

Editorial for the august 2014 issue of Glamour Romania.

Foto de Alex Galmeanu
Fashion Editor: Oana Vasilache
Makeup: Ioana Covali
Hairstylist: Sorina Vișteanu / Gett’s Artistic Team
Asistent foto: Cristi Bănică

Model: Mădălina / MRA

— 2 weeks ago with 2 notes
#fashion  #editorial  #glamour  #magazine  #published  #harbour  #minimal  #elegant  #glossy  #model  #alex galmeanu  #oana vasilache  #summer  #2014  #august  #makeup  #makeup artist  #trend  #graphic  #less is more  #edgy  #designer  #architectural  #surreal 
Behind the scenes from the august editorial for Glamour Romania magazine. Beautiful Gabriela (only 14 years old!) with my makeup on. 

Behind the scenes from the august editorial for Glamour Romania magazine. Beautiful Gabriela (only 14 years old!) with my makeup on. 

— 1 month ago with 1 note
#makingof  #summer  #beach  #swimsuit  #editorial  #glamour  #beautiful  #model  #model love  #makeup  #ioana covali  #onemodels  #sixities  #look  #vadu  #vadu pescarilor  #gabriela iordache 

Lovely bride Aida with my make-up on.

Fresh, summer, glowing makeup with rosy cheeks and freckles.

— 1 month ago with 2 notes
#bride  #bridal  #event  #makeup  #rosy  #cheeks  #freckles  #ioana covali  #wedding  #rose  #pink  #glowing  #fresh  #summer  #look 
Lovely bride Andreea with my make-up on. 

Lovely bride Andreea with my make-up on. 

— 1 month ago with 1 note
#bridal  #event  #wedding  #bride  #makeup  #makeupartist  #ioana covali  #glow 

Editorial for the june 2014 issue of Glamour Romania.

Foto de Alex Gâlmeanu
Asistent foto: Cristi Bănică
Fashion Editor: Oana Vasilache
Makeup by me (Ioana Covali)
Hairstylist: Alex Bogdan / Gett’s Artistic Team

Mode: Marta Marghidanu / MRA

— 1 month ago with 6 notes
#fashion  #editorial  #summer  #beach  #romantic  #marta marghidanu  #corbu  #alex galmeanu  #ioana covali  #oana vasilache  #redhead  #glamour  #romania  #july 
Making of the july issue for Glamour Romania. Retro tropical look with warm shades of brown and bold orange lips.

Making of the july issue for Glamour Romania. Retro tropical look with warm shades of brown and bold orange lips.

— 2 months ago with 3 notes
#makingof  #editorial  #orange lips  #retro  #tropical  #bold  #summer  #romantic  #lashes  #makeup studio  #ardell  #mufe  #bold eyebrows  #look  #trend  #2014  #maria decu  #ioana covali 

Editorial for GLAMOUR Romania, may issue 2014

Photography by Alex Galmeanu Photography
Fashion Editor is Oana Vasilache
Makeup by me ( Ioana Covali // Make-up Artist)
Hair Styling by Motoi Oana
Photo assistant is Cristian Bănică

Model is stunning Cristiana Grasu / MRA

— 2 months ago with 2 notes
#fashion  #editorial  #pastels  #romanian designers  #corina vladescu  #adelina ivan  #le petit marais  #alexandra abraham  #murmur  #alina botea  #molecule-f  #take away  #ioana covali  #alex galmeanu  #oana vasilache  #shoot  #may  #glamour magazine 
face chart from one of my fashion shoots :)

face chart from one of my fashion shoots :)

— 3 months ago
#face chart  #makingof  #shoot  #fashion  #soft smokey  #brown  #hazel  #look